Recently there’s been much controversy over Google’s apparent hard-coding of Google+ profiles into Google search results. In response developers from Facebook, Twitter, and MySpace have produced Focus On The User, exposing the negative impact on more relevant search results. John Battelle, co-founder of Wired and author of the Google book The Search, explains how this happened and what it means for search:
Last week I spent an afternoon down at Facebook, as I mentioned here. While at Facebook I met with Blake Ross, Direct of Product (and well known in web circles as one of the creators of Firefox). Talk naturally turned to the implications of Google’s controversial integration of Google+ into its search results – a move that must both terrify (OMG, Google is gunning for us!) as well as delight (Holy cow, Google is breaking its core promise to its users!).
(Continue on Battelle Media)